The overconsumption of our society is a massive global problem. If we continue to live as we are, all other problems pale in comparison to the catastrophic impact on our planet.

Earth Day on 22 April is a reminder of the urgency of climate and environmental protection. More than 175 countries participate in Earth Day with different thematic focuses, actions and events.

The initials of "Earth Day International" were used for the most important points:
"E" for education: People need to appreciate the Earth again. Positive thinking and experiences are needed so that consumers buy high quality and durable products.
"D" for dialogue: Action will not tolerate any delay due to the environmental degradation that is already progressing. Dialogue between the industrial nations and the Third World is just as important as exchange among interest groups such as companies, consumers, politics and science.
"I" for initiative: The actions of each individual bring about change and set visible signs.

LUVIYO stands for sustainability

From the very beginning, we at LUVIYO have set ourselves the goal of producing sustainable, durable and high-quality products for all yogis and yoga enthusiasts.
This year's motto of Earth Day in Germany fits exactly: "Your clothes make the man - sustainable, organic & fair suits you and the earth better".
We implement extensive measures to ensure that our products are produced in the most environmentally friendly way possible. We are open to innovations and constantly optimise our procurement, production and distribution processes. It is a matter close to our heart to conserve resources, which are becoming increasingly scarce.

What distinguishes LUVIYO products in terms of environmental protection?

1. yoga mats

Our yoga mats are made from recycled PET and biodegradable, sustainably produced natural rubber. The non-slip, absorbent microfibre mix of the yoga mat offers high comfort when practising your exercises and is completely free of harmful substances.
15 recycled PET bottles are used in the production of each of our All-in-One and travel yoga mats. With your help through the purchase of the yoga mats, 602,330 plastic bottles have already been recycled in this way.

Make an important contribution to the environment and buy sustainable and durable yoga equipment.

https://eu.luviyo.com/collections/yogamatten

2. yoga activewear

A perfect mix of recycled nylon and spandex makes our activewear enormously stretchy and body-shaping. The fabric is also opaque. The activewear feels buttery soft and unbeatably comfortable.

We ensure that nylon waste is given a second life. Using this recycled material has great benefits for the environment:
- Recycled nylon requires less water in production than newly produced nylon.
- Power consumption is also lower with recycled nylon.
- For every 10,000 tonnes of nylon recycled, 70,000 barrels of crude oil can be saved.
- For every 10,000 tonnes of nylon recycled, 65,000 tonnes of CO-2 emissions can be saved.
- Overall, we are reducing the impact of nylon on global warming by 90 per cent.

Sustainable and fair manufacturing conditions

From thread to finished product, our clothes are made in Portugal, all within a forty-kilometre radius. Fair and sustainable conditions are important to us so that the ecological footprint is kept as low as possible. A great deal of loving handwork goes into our clothes. Every single piece is personally signed by the respective production worker.

https://eu.luviyo.com/collections/yogawear

3. loungewear

Our loungewear consists of at least 85 percent organic cotton and a percentage of elastane. The garments are made to a high quality. The soft, breathable organic cotton is completely free of harmful substances and fairly produced. The loungewear is perfect for relaxing or taking a walk after a workout or a day at work.

https://eu.luviyo.com/collections/loungewear

Organic cotton brings enormous benefits for the environment

- 87% less water consumption than conventionally grown cotton
- 45% less greenhouse gas emissions
- No pesticides and genetic engineering
- Conservation of groundwater reserves

4. packaging and transport

Packaging waste should not be underestimated either. At LUVIYO, we make sure that the packaging is completely biodegradable. That is why we do not use plastic at all. Our products are transported by rail, the mode of transport with the lowest C0-2 emissions.

5. protection for elephants in need

The protection of the grey giants is close to our hearts. According to the International Union for Conservation of Nature (IUCN), African forest elephants are only one step away from extinction. The much larger African savannah elephants are also classified as "endangered". If poaching (and climate change) is not massively curbed, the elephants will soon become extinct. The organisations fight against ivory poaching, rescue elephant orphans and try to educate the population about the importance of elephants. They depend on donations and sponsors. With every purchase from us, you support elephants in need - we pass on 10 percent of the profits.

Rethinking consumption to conserve our resources

It is a fundamental challenge for all of us to counteract the depletion of resources. We want to ensure that there are enough raw materials left for the next generations and that nature and its diversity are not destroyed. This requires a shift from cheap, fast-moving products to long-lasting and high-quality products. Because if you look reality in the eye, the picture is bleak.

Earth Overshoot Day

Every year, the Global Footprint Network uses the Ecological Footprint to calculate when humanity has used up the resources that are restored by nature within one year. In 2020, the day of "overuse" occurred on 22 August, in 2021 already on 29 July. In the 1980s, at least, we only reached the deficit in October. The world population is currently using nature about 1.6 times faster than the ecosystem can regenerate.

Tree populations are dwindling, the oceans are being overfished, oil is being extracted in excess and even with the highly polluting fracking method. Species extinction is advancing, water quality and supplies are declining. Due to the high level of consumption in industrialised and emerging countries, the goal of sufficiently counteracting global warming is not being achieved.

 

Improve personal footprint

While we are aware that urgent action is needed, we all need to pull together. Every day, through our choices and actions, each of us can help reduce our ecological footprint and move Earth Overshoot Day back. Under the following link you can determine your personal C02 footprint and find ways to offset it:
https://klimaohnegrenzen.de/oekologischer-co2-fussabdruck

Important tips and tricks for everyday life

- Make conscious purchasing decisions
- Leave the car more often
- Reduce own water and energy consumption
- Choose Fairtrade products
- Pay attention to sustainability

Measures to avoid waste

1. do not use plastic bags, but cloth bags, paper bags, shopping baskets or boxes.
2. use reusable packaging - the new trend is for unpackaged food, which you fill into your own storage containers on site.
3. try packaging-free alternatives: You can easily make your own shampoo, shower gel, cleaning products, etc. using recipes.
4. use reusable cups for coffee or drinks.
6. wear clothes as long as possible

Away from the throwaway society - opportunities for reuse

Clothes or other things you no longer need, but which are still in good condition, don't have to end up in the trash. You can give them to a second-hand shop, give them away to people in need, or sell them on. 

If the product is broken or has had its day, dispose of it in an environmentally friendly way. Some things can still be refurbished and reused.

- Recycling = waste materials are broken down into their original materials and later returned to the cycle by a new product
- Upcycling = the waste product is creatively reworked into another product